How to Do Keyword Research in 2024

Start with the Right Keywords! Ensure that your content resonates with the intent and queries of your target audience. Patience and persistence will pave the way for magic to happen.

Choosing the Wrong Keywords (either with low/no search volume or incorrect intent) requires hard work too, but don't expect magic to happen.

What is Keyword Research?

Keyword research is the process of identifying and selecting the most relevant and valuable words and phrases that potential customers use to search for products or services online in Google, Bing, Amazon, YouTube, Instagram etc.

Why is Keyword Research Important?

Keyword research is foundational to SEO strategy, just as market research is to marketing strategy. Keywords play a crucial role connecting a website’s content (the solution) with the search intent (the needs) of potential customers.

If customers have no interest in a product, it is unlikely to generate significant sales.

Have you heard of Pepsi A.M., a morning beverage just with 25% more caffeine? Despite its uniqueness, it didn't align with what customers wanted to drink in the morning. Production was discontinued a year later.

The same principle applies online: if only a small number of people are searching (googling) for your product or the topics you discuss on your page, don’t expect to get much organic traffic.

According to a search traffic study by Ahrefs, a staggering 90.63% of internet content receives no traffic.

Many of the existing SEO tasks (either On-Page or Off-Page and even technical) should be built upon this concept. We must tailor our content to align with what users are actively seeking, increasing the chances of engagement and conversion.