Andriy Starukh: Enterprise SEO Consultant

Andriy Starukh

Enterprise SEO Mistakes: Why 80% of SEO Tasks on Large Websites Never Get Done

After more than 10 years in enterprise SEO, across multiple large-scale projects, international websites, legacy platforms, and distributed teams, one thing has become very clear: No enterprise SEO roadmap is ever completed 100%. That is not a failure. That is the reality of large-scale SEO. Large websites are constantly changing.

Why Your #1 SEO Ranking Dropped After “Improving” the Page

7 Things I Wish I Knew Before About Scaling SEO for Large Websites As a proactive person, it’s natural to want to improve things constantly. More optimisation. More content. More changes. However, in SEO, more activity does not always lead to better results. In fact, some of the biggest

On-Page SEO Checklist for 2026: A 60-Step Process for Modern Search and AI

SEO has traditionally been built on three core pillars: content, backlinks, and technical optimisation. Despite the rapid evolution of search in the age of AI, these fundamentals remain highly relevant. However, the way they are applied now is changing. This article focuses primarily on on-page SEO, with particular emphasis on

INP status of 11,386 most visited websites in the UK by sector (March 2024)

INP status of 11,386 most visited websites in the UK by sector (March 2024)

As of March 12, Google added a new metric to Search Console: Interaction to Next Paint (INP). That's one of three Core Web Vital (CWV) metrics the search engine uses in its ranking systems. INP is replacing First Input Delay (FID), whose support will end on September 9,

Enterprise SEO strategy

Enterprise SEO strategy

💡Enterprise SEO strategy model:Detect, Protect & Grow Large international websites are already generating a significant amount of their revenue from free SEO channel. Losing current rankings and visibility can cost the business millions. 💡How do I stay on top of all that and keep everything under control? The key